What is a “Call to Action? on a Video?

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Video Script

When we’re working through the pre-production process of your video, we’ll ask you what the purpose is, and we’ll ask you what you want people to do when they’re done watching the video. This call-to-action at the end of the video is literally a call-to-action. We want them to take action after they watch the video.

So do you want them to call you? Email you? Buy your product? This purpose of the video is so important because it really is telling them exactly what you want them to do. So for more information, give us a call.