With the increase in video marketing seen across social media channels, there is one form of video marketing that can be forgotten: Direct Response TV. Described by Entrepreneur as "A marketing effort that encourages the target audience to respond directly…
With rapidly changing technology and ideas, both companies and individuals are trying to find new ways to captivate their audiences and spread brand awareness without traditional Powerpoint. Enter the website presentation and screencast: a video that combines captured images and audio…
When you are on a video set and you hear, “That shot is great we can use that for B-Roll," or "Oh, we have that B-Roll already,” what do they mean? Is it some super secret code that only people…
People don't think about the everyday devices that can be used to shoot high quality video these days. Your iPhone can shoot high quality video if you know how to use it. Here are a few tricks to help you shoot…
"What should I wear on camera?" is a common question videographers get from people, and it's understandable. You want to look your best and have a video that you can be happy with for months and years to come. Here…
Sound is the most important part of creating your video. When you are watching a video, and the video is fuzzy maybe even black and white but the audio is perfect you are going to finish watching that video, because…
The advantages of using a teleprompter are endless. It elevates the need to memorize lines and can be a great way to work your way through large pieces of dialogue quickly. Here are a few reasons why you could use…
Are you looking to create a clean, fresh new video? When you look at the Apple commercials, do you ever wonder how they achieve that clean, infinite white look? The answer is by shooting the commercial on a white cyclorama.…
Did you know that video search results have a 41% better click-through rate than the text counterpart? That means if you have a promotional video on your website, you have a better chance of getting traffic than if you just…