Can I Shoot On White, Like the Apple Commercials?

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So can you shoot your video on white? Well the answer is actually yes, you can. A white cyc or an infinity wall is an excellent choice if you’re looking for a very clean and minimalistic design scope for someone to be speaking in. This is exactly why Mac does it. Their brand is very clean and very simple. They don’t want to distract you with too much in the background, and that white is perfect for it. It’s very bright. It’s very vivid, and everybody looks pretty good on a white wall, especially children.