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What is white cyc?

What is a White Cyc?

Are you looking to create a clean, fresh new video? When you look at the Apple commercials, do you ever wonder how they achieve that clean, infinite white look? The answer is by shooting the commercial on a white cyclorama.…

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Use Promotional Video Production!

Promotional Video Production

Did you know that video search results have a 41% better click-through rate than the text counterpart? That means if you have a promotional video on your website, you have a better chance of getting traffic than if you just…

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Public Service Announcements

Public Service Announcements

What exactly is a public service announcement? A public service announcement or a PSA are messages to the public for raising awareness and often times are used for changing publics’ attitude towards different social issues. When thinking about making a PSA, there…

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Why use animation?

The Benefits of Animated Videos

Everyone loves Saturday morning cartoons right? Animated explainer videos can be a fun way to bring personality and energy to your company's website or sales pitch. There are a few reasons to use animation. If you want your video to take…

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Shooting day for night

Shooting Day for Night

Shooting day for night is a technique used to create a night scene while filming in the daylight. We are going to go through a few techniques to create the illusion of darkness or moonlight in the daytime. This is…

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Picking a Topic

Picking a Video Topic for Blogging

Picking a video topic is a huge component of a good video.  With the explosion of online video, many companies have been told that they need many videos for company outreach and good search engine rankings.  Because of the race…

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