Power of Social Media Video Marketing

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Social Video Marketing

Social Media Video Marketing is a key component of Today’s marketing strategy. See how exceptional video can improve your Social Media presence.

The Power of Social Media Video Marketing is amazing. When social media became a “thing”, it was fun but everyone figured it would fizzle and people would move on.

Instead, years later it has become a key component of every company’s marketing strategy. And even more peculiar is that it isn’t just a place to post content, but content should be made tailored to each platform. From the messaging to the tone and then the final product, it takes work to “work” your social media agenda. Every audience is different and they expect different things from your brand.

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Every audience is different and they expect different things from your brand.

Amy McIntyre

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This is a GREAT use of video footage that already exists or is being captured for a larger project.

Social media marketing has evolved through the years and video is now playing a prominent role in those plans. We’ve seen a large increase in demand in creating video shorts to bring brand awareness and buzz for a company or product launch. This is a GREAT use of video footage that already exists or is being captured for a larger project.

We frequently talk about squeezing every last drop out of video footage and this is a strategy that adds little cost to the overall budget while delivering bite-size content to your various audiences. Some companies use these videos to introduce their product, others use it to attract a certain demographic and some just use them to get their brand name out into the world.

The Power Of Social Media Video Marketing

While the details of each project may differ, the format is usually the same. The length can be anything from 15 seconds to 60 seconds and can highlight one feature of the product, build intrigue or even give a quick overview on the full product. There are staggering statistics on how many people are watching videos without sound [blog post link] so that is something we plan for when creating these trailers. You can also put captions on the video so your message is conveyed loud and clear, even when silent. The one thing that every video has in common is the Call to Action at the end. This is what you are asking of the user – buy, visit, donate, etc.

These social media videos can be created from scratch but the majority of our clients are taking a cut from their final deliverable footage or even from the good stuff that didn’t make it into that final video and using that to create these social media teasers. [stat]

When planning the content of these videos, make sure to focus on the target demographic you want to reach, the purpose of the video and then your ask at the end.

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