Using Video in Your Sales Process

In 1911, newspaper editor Tess Flanders wrote an article on the relationship between journalism and publicity. In the piece, she stated, “Use a picture. It’s worth a thousand words.”

More than 100 years later, images and the stories they tell continue to inspire and influence us. From full-length feature films to YouTube videos to commercials, the power of moving images to prompt us to take action is undeniable.

You want your organization to maximize its effectiveness and call your clients to engage with your product. The challenge is finding the right strategy among the myriad options available to you. Whether you have a large budget or limited funds, you want to leverage your resources in a way that makes sense and works. In a sea of options, this may leave you wondering what your next best step is.

Every organization large and small should invest its resources in the very best marketing and promotional channels. We have helped countless clients through the years strategize, and video is a proven method of moving your audience from browsers to buyers.

Projections indicate that by 2021, video will drive more than 80% of all internet traffic. With only 25% of businesses currently incorporating video into their sales process, Myriah Anderson of Connecticut-based Impact, an inbound marketing firm, notes “By incorporating video, you’ll be able to differentiate yourself amongst a significant percentage of businesses that aren’t already doing so.”

THE BENEFITS OF VIDEO IN YOUR SALES PROCESS

In addition to helping your brand stand out from the competition, there are a variety of other benefits to consider. Online video hosting service Vidyard, noting how video accelerates the sales process, reports the following statistics:

– 65% of executives go to an organization’s website after a video

– 90% of customers say video helps them make purchasing decisions

– 75% of clients in the final stages of the sales process report video as the critical element in helping them decide to make a purchase

– Up to an 85% increase in a viewer’s decision to buy after watching a video

QUALITY IS KEY

The majority of organizations and businesses have yet to tap into the power of video, but its use in sales promises to grow exponentially in the next few years. But just as a high-quality video can help close sales, a poorly executed video can damage sales opportunities. That’s why it’s essential to identify a quality production house.

When you partner with an experienced team who has a track record of effective projects, your potential to incorporate video into your sales process becomes a cornerstone element to your efforts.

WMV Productions understands our clients’ needs because of our commitment to bringing their vision to life. We take into account the unique needs of each organization we work with and have a passion for becoming a strategic partner in their marketing efforts.

The success of our clients is our greatest accomplishment and is what keeps them coming back to us. The projects we have completed have raised more than $100 million in capital and generated sales for our clients. We take the trust given to us seriously and are ready to leverage our experience and expertise to help you move your sales process forward.

When you decide to incorporate video into your sales strategy, you want a production company that will execute your vision at the highest level. We are confident we can help you accomplish your goals. Contact us today and let us help you achieve the results you’re looking for.